August 2019 Wine of the Month Club Newsletter - page 1

WINE OF THE MONTH CLUB | 123 W POMONA AVE, MONROVIA , CA 91016
W W W . W I N E O F T H E M O N T H C L U B . C O M | 1 . 8 0 0 . 9 4 9 . 9 4 6 3
A U G U S T 2 0 1 9
@WineoftheMonthClub
contd>>
he more I preach about
the crap wine that is being
pawned off as legitimate
wine...
the more stories I am
hearing from my friends and associates who
have experienced this phenomenon first-
hand. It’s like they were too embarrassed to
bring up the fact they bit on one of these
crazy 15-wines-for-$45 offers (oh, and a
free corkscrew), or maybe they are thinking,
“If I bring it up, I’ll have to admit that I
bought wine on Groupon.” Now isn’t the
time for humility; it is time to call it the way
you see it and then some. Enough is
enough.
Last Tuesday in my quest to taste
60 wines, I tasted through many
380 WINES EVALUATED | 323 WINES REJECTED | 56 APPROVED
@WineoftheMonth
MEMBERSHIP IN THE WINE OF THE MONTH CLUB IS OPEN TO ANYONE WITH
AN INTEREST IN & APPRECIATION FOR SUPERB WINES...
& EXCELLENT WINE VALUES. MEMBERSHIP IS FREE.
samples sent to me from pseudo competitors…Yes, that is correct, my competitors sent me samples
to taste (and ask me to buy). Unreal, isn’t it? What is more unreal is the approval rating percentage of
these wines. Typically, with wines brought to me by wineries and importers, I run about 15% approval
of the wines that I taste; approval means that for the region, grape and value, the Wine of the Month
Club could feature the wine. This is a time-tested percentage that has rarely deviated over the past
30 years that I have been selecting the wines. Enter this new source of wines to taste: wines from my
competitors…and not just one competitor,
six
separate companies have sent me dozens of samples to
taste and buy. So herein lies the rub: only 5% of those wines make the grade. Same procedure, same
evaluation criteria. The reason? I will peel that back in the next newsletter.
“Life is too short to drink bad wine!!!”
“Hear, hear!”
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