February 2014 Wine of the Month Club Newsletter - page 17

LIMITED SERIES
FEBRUARY 2014
L I M I T E D
17
1 - 8 0 0 - 9 4 9 - 9 4 6 3 • w w w . W i n e o f t h e M o n t h C l u b . c o m
famous quotes on wine
values litter the landscape
of the wine press. He has
set himself up as the “wine
everyman” whose sole
mission is to bring reason-
ably priced wines to the
table just like his ancestors
did in a post war-torn Italy.
So far so good as Franzia’s
labels, now numbering
in the dozens, are all
exceptional values and have
helped build his
empire to the
level it is today.
Ma k i ng no
comprises and
t a k i n g
n o
prisoners, their
brands
are
still the ones
to beat. Their
Laurier brand is
considered the flagship.
This Chardonnay hasn’t lost
any of its luster in California
and as a result the prices,
even in a recession, have
been increasing. We
honestly thought that this
wine would be out of our
price range for the Limited
Series once we tasted it. We
actually had to hold our
enthusiasm
when
we
negotiated the price since
this is one of the classiest
Chardonnays we’ve ever
tasted. There is a classic
minerality and mouth feel
we only get from wines
costing four to five times as
much. We think you’ll find
this to be a great bargain
and a perfect match with
lobster or crab legs.
ollowing in the foot-
steps of his legendary
uncle, none other
than Earnest Gallo, Fred
Franzia founded the Bronco
Wine in 1973 and went on
to craft one of the most
successful wine operations
in history.
Franzia owns over 35,000
acres of vineyards making
them one of the largest vine-
yard holders in the state.
Most of their
holdings are
l o c ated
i n
C a l i f o r n i a ' s
Central Valley
but a growing
number are
in California’s
prime vineyard
areas like Napa
and Sonoma
with storage and production
facilities in Ceres, Napa
Valley, Sonoma Valley,
Escalon and Madera.
Bronco has the capacity to
produce 23 million cases
of wine annually, making it
one of the largest winery
in the world behind
Constellation Brands based
in New York and his uncle’s
company, Gallo.
Franzia's marketing methods
contrast with those of his
higher priced competitors.
He is often credited with
introducing new consumers
to the wine market and
ultimately to the premium
brands. His business model is
based on the surplus of
grapes that followed the
collapse of the dot com
market in the late 1990s. His
F
ITEM #: L0214W3DC
Retail Price:
$23.99/each
Member Price: $20.98/each
Reorder Price: $16.99/each
29% Discount
Chardonnay
(Shar doe NAY)
2010
Laurier
California
Color:
Very pale
Nose:
Fresh apple
Palate:
Slight with a hint
of spice
Finish:
Apple, minerals
and vanilla
Alcohol:
12.5%
Drink now
through 2015
WOMC RATING
94 Points
1...,7,8,9,10,11,12,13,14,15,16 18,19,20,21,22,23,24
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