Basic HTML Version
C L A S S I C
CLASSIC SERIES
MAY 2012
6
1 - 8 0 0 - 9 4 9 - 9 4 6 3 • w w w . W i n e o f t h e M o n t h C l u b . c o m
of the wine press. He has
set himself up as the wine
everyman whose sole
mi s s i on i s t o b r i ng
reasonably priced wines to
the table just like his
ancestors did in a post-
war-torn Italy.
So far so good as Franzia’s
labels, now number ing
in the dozens, are al l
exceptional values and have
helped build his empire to
the level it is
today. Making
no comprises
and taking no
prisoners, their
brands are still
the ones to
beat.
Chardonnay hasn’t lost any
of its luster in California, and
as a result, the prices, even
in a recession, have been
increasing. We honestly
thought that this wine would
be for the Vintner’s Series
once we tasted it, and had to
hold our enthusiasm so that
we could actually offer it in
the Classic. There is a classic
minerality and mouthfeel we
only get from wines costing
four to five times as much.
We think you’ll find this to
be a great bargain.
ollowing in the foot-
steps of his legendary
uncle, none other
than Earnest Gallo, Fred
Franzia founded the Bronco
Wine in 1973. Bronco owns
ove r 35 , 000 a c r e s o f
vineyards, making them one
of the largest vineyard
holders in the state. Most of
their holdings are located in
California's Central Valley,
but a growing number are in
California’s prime vineyard
areas like Napa,
Sonoma and
M o n t e r e y .
Bronco has the
capac i ty to
produce 23
million cases of
wine annually,
making it one
of the largest wineries in the
world behind Constellation
Brands based in New York.
Franzia's marketing methods
contrast with those of his
higher-priced competitors.
He is often credited with
introducing new consumers
to the wine market, and
ultimately to the premium
brands. His business model is
based on the surplus of
grapes that followed the
collapse of the dot com
market in the late 1990s. His
famous quotes on wine
values litter the landscape
F
ITEM #: 512W2
Retail Price:
$18.99/each
Member Price: $10.98/each
Reorder Price:
$6.99/each
63% Discount
Chardonnay
(Shar doe nay)
2009
Pacific Oasis
Monterey, California
Color:
Very pale
Nose:
Fresh apple
Palate:
Slight with a hint
of spice
Finish:
Apple, minerals
and vanilla
Drink now
through 2013
WOMC RATING
94 Points